Marketing Strategy

Our objectives are to assess your company’s current internal and external environment, validate potential opportunities and define an implementable strategy to increase revenue and improve customer value. We have two main options. The first is our Digital Assessment which analyses your online presence against your competitors and your business objectives. The second is our Marketing Strategy which will extend the Digital Assessment in defining your target market segment and positioning statement. Then we develop a marketing mix to sell effectively and profitably to your chosen target market.

The Digital Assessment

Our digital marketing specialists look at all your online platforms. Your Website, Facebook Page, LinkedIn Company Page, Instagram Page, YouTube Channel and whatever other platforms you might be using as well. We assess it all from how beautiful it looks, how it navigates, your engagement rates and posting frequency. We also perform an SEO audit on your website to look for any errors and warning which might be affecting your search rankings. Just a quick side note. If your social media pages are non-existent or badly maintained, or if your website has any SEO errors or look bad on mobile, this will lower your ranking in search engines like Google. When this happens, customers will struggle to find you on Google because you will be hiding on page 10 or 20. I bet you want new customers to find you. Discover your awesome business, great service and kick-ass products. So we look at everything you own on online platforms. Then what?

We do the same on your competitors. Not just the competitors you know about, but the ones online which you are not aware of and that are stealing your search traffic. We then compare you against your competitors and see where you might be falling short. If you really want to experience the power on a good strategy, our Marketing Strategy will dive even deeper to realise even better financial results. All of these findings are packaged in a nice digestible report for you and your partners to review. We also deliver our findings to you during an online video meeting.

So what do you get inside the Digital Assessment?

1. Full-report on your current status online
2. Comparison to your competitors
3. Gap analysis to determine what is missing to achieve your desired objectives
4. An implementation plan to achieve your business goals
5. Delivery of the report, in-person, over an online video meeting

The Marketing Strategy

Our Marketing Strategy includes everything in the Digital Assessment to build upon. It is one thing knowing if your online platforms are performing well, but it is even more powerful in assessing what your potential customers want from you. The first question is, "Who are your customers?" Knowing who you want to sell to, and being specific about it, is vital to the success of any business. Being everything to everyone is a fantasy, so be specific. The Marketing Strategy will assess your target market and further define the segment/s within that target that you are currently selling to (or could potentially start selling to). Once accurately defined, we research them even deeper to discover what exactly they are searching for, want and need. By profiling a target segment this way, we discover how your business should be positioned in order to grab and retain their attention.

What is positioning? Think of Ferrari and Toyota. Both sell cars. But one of them is known for high-end sports cars, and the other is known for more affordable, highly-functional, everyday vehicles. If anyone ever mentions a high-end sports car, they always think of...you guessed it. Ferrari! That is because of the way they are positioned in the market. Just like them, your business needs to be well-positioned too. All of these findings are packaged in a nice digestible report for you and your partners to review. We also deliver our findings to you during an online video meeting.

So what do you get inside the Marketing Strategy?

1. Everything from the Digital Assessment
2. Defined target market segment/s
3. A positioning strategy your segment will pay for
4. A marketing mix which summarises your entire business marketing strategy
5. An implementation plan to achieve your business goals
6. Delivery of the report, in-person, over an online video meeting