A style guide helps business stay on-brand across all platforms and mediums whether digital or print. It is the businesses ‘brand kit’ or ‘design bible. In order for your company branding to be consistent everywhere your customers engage with you, you need to reference a style guide.
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The style includes your colour palette, logo styles, font families, graphic design and photography styles and more. When anyone whether internal or external needs to create any design related to your business, the style guide should be referenced so that design uses the correct fonts, colours, and other brand styles.