App_i: Building Portugal's Premier Well-being Marketplace

The Client

App_i is an innovative marketplace platform connecting individuals seeking well-being services with qualified "happiness experts." The platform serves as a bridge between professionals offering spiritual, mental, physical, and emotional wellness services and clients looking to improve their quality of life.

The Challenge

The client needed a comprehensive marketplace platform built from scratch that would:

• Facilitate seamless connections between service providers and clients

• Handle complex user roles and permissions

• Process subscription-based listings and payments

• Operate in multiple languages

• Provide intuitive navigation and search functionality

The Solution

We implemented a Premium 4S Kickstart solution that included:

• Custom-built WordPress marketplace using Divi theme and Divi Machine

• Advanced directory functionality with filtered search capabilities

• Automated listing approval and payment processing systems

• Multilingual support (PT/EN)

• Comprehensive user onboarding flows for both experts and clients

• Secure messaging system for direct communication

  

The Transformation

Key achievements include:

• Successful platform launch in February 2024

• Growing expert base with high-conversion onboarding processes

• Streamlined subscription model with multiple pricing tiers (€79–€199/year)

• Fully automated backend processes for listings and user management

The platform now serves as the central hub for well-being services in Portugal, with potential for international expansion.