What does it mean to go digital? Well let me start by asking you, does your business rely on email, long phone calls, and several meetings to close a deal? In my first business, I quickly realised that potential clients kept asking me the same questions. Who am I? Who have I worked with before? Can they see samples of my previous work? What is the onboarding process? This all takes a lot of time, and there is a better way of doing things today. In this video, I describe how I started and how I used digital to speed up the sales process.
13 years ago, when I ran a recording studio, I realised that each time I engaged with a new prospective client, they all wanted to know more or less the same information. And before I could convert them to a sale, I had to provide several pieces of information. As I am assuming you do with your new prospects. Most of this information was the same each time.
- Company profile
- Lists of products and services offered
- Our onboarding process
- Payment schedule and terms
- And more.
It was then that I realised that by having a website, I could send a link to my website to my prospects so they could get answers to all the questions they had about my business. This saved me so much time. And as we all know, time costs money. So essentially, by investing in a website, I was saving money. But actually, I was making more money. Because what I had done, was effectively reduce my sales cycle. My sales cycle (the time and activities involved in the entire sales process) had reduced, so I was making more money, faster than before.
This is the power of having a website. But having a website is not enough. It has to be beautiful, easy-to-navigate, content-rich, up-to-date, and provide enough information to your potential client/customer that they are excited to engage with your business and convert to a paid sale quicker.
If you have a website already, then try visiting your website from your ideal customers perspective. Imagine you are them, searching for a business that solves the problem at hand. How does your website look? How easy is it to navigate? Is the content correct, up-to-date and relevant? And of course, if you don’t have a website yet, then try typing the product or service you sell into Google and see who comes up. Those are your competitors. And if you are not part of those search results, your potential customers are finding your competitors first. And that means you could be losing those potential customers to them.
When you are ready, I’d like to chat with you about how we could help you reduce your sales cycle and make you more money.