Having a website is a vital prerequisite for every business in today’s environment. The issue I find often is that the content on business websites is often out-of-date. But who is responsible for the updating of the content? If you are still waiting for that web designer to return your call or make the changes you requested, then it’s time to take back control. Someone in your business (maybe that’s you), needs to be trained and have the skills to keep your website maintained. DIGIPIV can provide that WordPress training for you and your team.
What are your future customers seeing when they visit your website? I recommend taking a moment to go through all the pages on your website and making sure that the text content and contact details are correct. The contact forms are working and are redirecting to well-designed thank you pages. Images and videos are updated, showing off your best work and latest products, services and successful projects.
The content on your website is a representation of your business. People who don’t know your business personally are going to decide if they want to deal with you, by the content your website has to offer. If it’s incorrect, old, and ugly, you are probably going to lose the that potential customer right then and there.
If you are waiting for that unreliable web designer to make changes to your website, then I suggest you learn to do it yourself. When I say you, I mean, you, or someone in your team. Go online, search for a video, take a course, or ask us to give you training in WordPress so you can keep your own website maintained.
We all have a responsibility to publish good content, let’s make sure we do.