In this video, Daniel shares the top 7 reasons why DIGIPIV recommends building a website with WordPress for your next personal or business website and a few extra secrets about WordPress which you don’t want to miss.

Are you looking to build a new website and you’ve heard of WordPress? 

Maybe someone told you it’s not that great of a platform, gets hacked often and is complicated for beginners to use. 

So why should you use WordPress to build your website?

1. It is free!  

WordPress is an open-source platform, which basically means that it is free. You can use it for any type of website you want and have the ability to customize it to meet your every need.

Also because it’s open-source, that means you have access to all the code under the hood if there is ever a need for you or a developer to tweak the code for whatever reason. Also when it comes to security, no website is completely safe from hackers. But luckily with WordPress, all you need to do to mitigate your risk is perform regular updates on your site and any extra plugins at the click of a button. 

2. It powers over 30% of the internet.  

That’s right…the INTERNET! Every day hundreds of website are going live which are using WordPress so you couldn’t be in better hands. The support out there for WordPress is vast and it is a highly respected platform for any type of personal or business website project.

Because of its popularity, there are also thousands of themes, plugins, extensions and integration available for WordPress. This means that you can design your website to do virtually anything you want. A good website shouldn’t be in a silo to the rest of your business processes and platform. By choosing WordPress, you will have the ability to integrate into your business to enhance and streamline your current processes. 

3. It’s not just for blogging, you can build anything on WordPress! 

A simple personal or business website with a few pages and a contact form barely scratch the surface of what you can do with WordPress.

You could start an e-commerce store to sell physical products, digital downloads and even services. Start coaching, training or teaching online and build a virtual classroom. Create a forum or community website and even build a social network into it where users can chat and manage their own profiles.

Grow your passive income by offering subscriptions or monthly membership options. You can even use it to power a mobile app if you’d like. Everything on the website can be connected to your calendars, social media accounts, accounting platforms, CRM software, the options are endless.  

4. WordPress is beginner and developer-friendly 

If you consider yourself to have extremely basic skills when it comes to technology, don’t be worried. Building a website using WordPress is no more difficult than editing a Word document. It’s super simple to get started and go live with your own website super quickly. I

n fact, on digipiv.com we have a free PDF that will guide you along the way and help you build your own WordPress website in just 30-days. If you don’t have other responsibilities, you could even do it in one weekend!

Why I say it’s developer-friendly, is because all the code is able to be tweaked. So if you’d like to get your hands dirty in the code, go have some fun. For beginners, however, you can build your website by completing simple forms and text boxes, uploading photos and even drag and drop elements around the screen. It’s that easy. 

5. WordPress can be scaled easily helping your business grow 

Scalability should be the one thing you always consider when investing time into anything. Ask yourself the question “when I grow, will this support my growth and can I scale it up if need be, or will I have to move onto something else?” Luckily with WordPress, scalability isn’t an issue. The features are so rich, and it can be extended to do whatever your heart desires. So as you expand, you can be relaxed in your decision with going with WordPress.  

6. WordPress is super easy to maintain 

One of the main reasons I have building websites for our clients for over 10 years, is because usually when I’m done building it, they would like someone on their team to manage it and keep the content fresh and up-to-date. WordPress is so beginner-friendly, that after a short handover training session, anyone with a basic knowledge of computers can swap out text, upload new videos and images, manage blog articles and even customize the page designs.  

7. Search engines love it

All websites and all the content in those websites should be optimized for search. That means whether someone is searching on Google, Siri, Alexa or anything else, your website and content should be easily found. This is what is called SEO (Search Engine Optimization). With a free plugin, you can easily manage the SEO across your site to help generate the user traffic you desire.  

I hope that I’ve helped clear up a few of your objections and that you choose the extremely powerful WordPress platform to build your next website project. 

Are you already online or looking forward to getting started on WordPress?

If you need help getting started, head over to our services page. We aim to empower you to pivot your business so you can succeed online and not get left behind.